"The Wilderness Collective is a company that specializes in curating artisanal manliness by coordinating expeditions that invite robust young gentlebros “to find out what [they] are made of; to be measured by the wilderness.” For $2,500 ($3,500 with bike rental), you can “reclaim masculinity through adventure.” Included in the cost is a videographer on-hand to record the masculine rebirth for sick Facebook videos."

Artisanal Manliness For Fun and Profit

Sigh.

The video is priceless.