It’s definitely a “long tail” kind of marketing.
Where it seems really effective (coming from a place of absolutely zero expertise) is when someone has already bought your product.  Then, they receive positive feedback by your interaction, making it more likely to buy your product again.

It’s definitely a “long tail” kind of marketing.

Where it seems really effective (coming from a place of absolutely zero expertise) is when someone has already bought your product.  Then, they receive positive feedback by your interaction, making it more likely to buy your product again.